Recoloring is a great way to create visual variety without reshooting, but it requires clear guidelines to ensure high-quality results. Here’s everything you need to know before submitting a recoloring request.
1. Color compatibility: what works best
Recoloring based on original brightness
The brightness of the original product image must align with the target color to maintain natural texture, contrast, and realism.
Base color | Best target colors | Notes |
Light colors (beige, light gray, pastels) | Any darker color (black, navy, red, etc.) | Easy and natural-looking results |
Medium colors (blue, green, pink, etc.) | Similar medium/dark tones | Large shifts to opposite tones (e.g., red → green) may look unnatural |
Dark colors (black, navy, maroon) | Other dark shades only | Recoloring to light tones often looks flat and loses texture |
⚠️ Do not recolor dark → light, or saturated → muted without expecting a quality loss.
2. Challenging colors to avoid
Some base colors are not ideal for recoloring and may lead to unrealistic results:
Black → Light: Difficult to lighten while retaining texture
White → Dark: Hard to darken naturally due to lack of shadows
Very dark tones → Bright colors (e.g., navy, deep maroon): Hard to shift into vibrant or light colors
Neon / Highly saturated colors: May appear dull or uneven when turned into muted tones
3. Complex products may require extra work
Certain product types require individual evaluation and may involve additional fees due to the complexity of recoloring them accurately:
These include:
Products with multiple colors
Items with prints or patterns
Semi-transparent materials
Cutouts, holes, mesh, or netting
Feathers, fur, or metallic elements
Items with excessive hardware (buttons, buckles, zippers, clasps)
Each feature introduces challenges in maintaining natural lighting, texture, and realism in the final recolored image.
💡 Tip: If your product has any of the above, please contact us before requesting recoloring. We’ll review the image and give you a fair quote.
4. Recoloring pricing
Standard recoloring: $20 per image
Advanced recoloring: Custom quote required (due to complexity)
We’re committed to delivering high-quality, natural-looking recoloring. That’s why some cases need more time and care — and why it’s important to confirm with our team if your product has any special features.
5. How to submit a recoloring request
To get started with recoloring, we’ll need a clear reference for the final result. You can send that in one of the following ways:
Provide a specific color code (HEX or Pantone) for each product variation you’d like us to achieve.
Send physical product samples to the studio so we can capture accurate colors using our color passport system.
Once we have your references, we’ll confirm feasibility based on product brightness, texture, and color family — and let you know if any adjustments are needed.
Summary: Recoloring best practices
Match brightness levels between the base and target color
Stay within the same tonal family for the best texture retention
Avoid extreme shifts like dark to light or red to green
Flag complex products upfront for review and quoting