Creative work can involve personal preferences. While we align closely through briefs, references, and approvals, there are cases where feedback is subjective — for example, “we don’t like the vibe” or “this doesn’t feel right.”
Here’s how we handle that.
1. We separate objective issues from taste differences
There are two types of feedback:
Objective feedback:
The product color looks inaccurate
The lighting does not match the approved reference
The image does not follow the confirmed shot list
These are production alignment issues. We correct them within our revision process.
Subjective feedback (taste differences):
The image feels too minimal
The styling is not our aesthetic
The mood is not what we imagined
These are creative preference differences. In these cases, we revisit the brief and references to assess alignment.
2. We return to the confirmed brief
Every project moves forward based on a confirmed brief. That brief defines:
Background and lighting direction
Styling scope
Reference examples
Deliverables
If the delivered images align with the confirmed brief, the project is considered fulfilled from a production standpoint.
If feedback reflects a new direction (rather than a correction), it becomes a scope change.
3. Available solutions
When taste differences arise, we focus on solutions rather than friction. Depending on the case, we may offer:
Additional paid revisions
A partial reshoot
A full reshoot under a new brief
Adjustments within existing production limits
Our goal is to maintain a collaborative partnership while keeping scope predictable and transparent.
4. Why refunds don’t apply in taste-based cases
Photography and production services are executed based on a confirmed brief and approved scope.
If the work matches the approved direction, refunds are not applicable simply due to a change in preference after delivery. Instead, the appropriate remedy is revision or reshoot — aligned with the updated direction.
You can review our full refund policy here.
How to avoid taste misalignment
To reduce the risk of subjective differences:
Share detailed references
Be specific about what you like and don’t like
Use remote approval or test shots when needed
Clarify non-negotiables in the brief
The more precise the direction upfront, the more predictable the outcome.
If you feel your project would benefit from deeper creative alignment, reach out to your Account Manager or [email protected] to schedule a kick-off call before production starts.