The core idea
We do not replace your product with AI. Your product is always photographed physically in our studio. AI is used for everything around it: models, scenes, props, and backgrounds.
Because the product is placed into AI-generated scenes, there may be some degree of product distortion in the output. From our experience, it's possible to achieve 90–99% product accuracy — unless transformations need to be processed with AI on the product itself, which introduces more variability.
AI generation involves a degree of variability by nature. Our job is to push the results as far as possible and ensure the output is commercially viable. For requests that involve complexity or uncertainty, we can run a test before committing to the full scope — so you know what to expect before production begins.
What we typically use AI for
AI expands what's possible in product photography. Common use cases include:
Product recoloring — changing the color of a product or part of it without a reshoot
Product modifications — adjusting a specific part of the product to achieve a layout not possible in physical production
On-model images from flat lays — turning existing product shots into model images without a model shoot
Lifestyle scenes — placing the product into realistic settings, environments, and contexts
Consistent AI models — generating model images with a high level of visual consistency across a product line
AI keeps expanding what's achievable. If you have a request that isn't listed above, let us know — we'll assess whether we can make it happen.
Service options
Per-image
Cost: $95/image
Best for filling individual gaps, testing angles, or refreshing ad creatives when you already have a clear direction.
You provide product photos (or we shoot them at $50/image)
You provide references and direction per image
We generate, QA, and deliver ready images at the deadline
Turnaround: 4 business days with your images; 8 business days if we shoot the product
AI Campaign
Cost: $975 (5 images) / $1,450 (10 images)
Best for launches, multi-channel rollouts, or any project where images need to work together as a cohesive set across PDP, ads, and social.
Includes art direction — we develop a concept and align on the visual direction before generation begins
You review and approve the concept before we produce the final images
One alignment round + revisions included
Turnaround: 4 business days for concept + 4 business days for delivery with your images; add 4 business days if we shoot the product
How the process works
Per-image
Brief submission — you complete the AI brief and upload references for each image
Brief confirmation — our team reviews scope and direction, confirms pricing
Payment — production begins after payment is received
AI generation & post-production — we generate and QA all images
Delivery — finalized images delivered at the deadline
AI Campaign
Brief submission — you complete the brief and share your goals and references
Concept creation — our team develops a campaign concept, moodboards, and a structured deliverables list
Concept alignment — you approve the creative direction before any generation begins
Payment — production begins after payment is received
AI generation & post-production — we produce and QA all images against the approved concept
Delivery — finalized images delivered
Revisions
We offer free revision rounds to address concerns related to product realism and, for model images generated from flat lays, clothes fit on models.
Revisions that involve replacing a scene entirely — changing the setting, environment, or visual concept — are considered a regeneration and are treated as a new scope, not a free revision round.
A note on targeted edits
Some edits may seem minor but can be impossible to apply without degrading the overall quality and realism of the image. If we don't recommend a specific adjustment, we'll tell you why — and in some cases, a full regeneration will produce a better result than a set of targeted fixes.
QA and quality standards
The product is always real and photographed physically. AI is used for models, scenes, props, and backgrounds. Every image then goes through manual curation and post-production refinement by our team before delivery.
We check for:
AI artifacts and distortions
Product accuracy — labels, logos, proportions, colors
Lighting consistency across variant sets
Overall commercial viability
Usage rights
Squareshot retains ownership of the AI-generated images. However, clients receive unlimited usage rights — with no restrictions on channel, geography, or duration of use.
If you have specific questions about usage for a particular campaign or channel, reach out to your Account Manager.
Questions? Reach out to your Account Manager or email us at [email protected].