Key expectations before you start
Before starting an AI project, it helps to understand how the output works in practice. Here's what to know upfront:
Product accuracy is high, but not absolute. From our experience, AI images achieve 90–99% product accuracy. Because the product is placed into AI-generated scenes, some degree of distortion is possible — particularly around special finishes, textures, or product elements that require AI processing directly on the product.
Clothes fit on models can require iterations. When generating on-model images from flat lay shots, we never see the real fit until the AI produces it. Getting the right look may take a few rounds.
AI generation involves variability by nature. No two generations are identical. Our job is to push results as far as possible and curate what's commercially viable — not to guarantee a pixel-perfect match on the first pass.
Targeted edits don't always work cleanly. Some adjustments that seem small can be impossible to apply without affecting the quality or realism of the full image. We'll flag this when it applies and recommend regenerating if that's the better path.
Scene changes are regenerations, not revisions. Changing the setting, environment, or visual concept of an image is a new generation — it falls outside free revision scope.
We communicate limitations as soon as we see them. Some things become apparent only during production — not everything can be anticipated upfront. When we spot a concern, we flag it and discuss next steps before moving forward. For requests that involve clear complexity or uncertainty, we can run a test before committing to the full scope.
QA — what we review before delivery
Every AI image is manually reviewed by our team before it leaves the studio. We check for:
AI artifacts and distortions
Product accuracy — labels, logos, proportions, colors
Lighting consistency across variant sets
Overall commercial viability
For model images generated from flat lays, clothes fit may require additional iterations to get right, as the actual fit is only visible once the AI generates it.
Revisions
We offer free revision rounds to address concerns related to product realism and clothes fit on models (for images generated from flat lays).
What's not included in free revisions:
Scene changes — replacing the setting, environment, or overall visual concept is considered a regeneration and is priced separately
Direction changes — if feedback reflects a new creative direction rather than a correction, it becomes a new scope
On targeted edits
Some adjustments that seem minor may be impossible to apply without degrading the overall quality or realism of the image. If we don't recommend a specific edit, we'll tell you why — and in many cases, regenerating produces a better result than a targeted fix.
One thing to keep in mind
AI production is not 3D modeling. It does not guarantee millimeter-level accuracy on every element. What it delivers is a commercial-grade visual that accurately represents your product and is ready to use across channels.
If any element of your product requires exact technical reproduction, discuss it with us during briefing — we'll plan accordingly and be upfront about what's achievable.
Questions? Reach out to your Account Manager or email us at [email protected].